South St. Burger Unveils Casual Bar Concept

Nov 26, 2014


TORONTO — It’s difficult to ignore the winning combination of value and atmosphere that’s helping the burgeoning fast-casual segment win market share, and the team at South St. Burger has taken notice. Last night, it invited media to check out its new fast-casual iteration, South St. Burger Bar in Toronto.

Nestled inside a heritage building on King St. E., the 75-seat restaurant offers a casual, neighbourhood atmosphere with a value-driven menu, explains Jay Gould, president and CEO of the Toronto-based South St. Burger, explaining that instead of table service, the guest orders at the bar area and receives a number. “The Corktown neighbourhood is a young and vibrant community that was in need of a gourmet burger spot and watering hole,” he says. “The area afforded the opportunity to evolve the South St. Burger concept into a more adult environment and create a space that reflects the surrounding architecture. It feels like it’s always been there. We are thrilled with how the community has welcomed us.”

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