South Street Burger Co.

The driving philosophy for South St. Burger Co., has always been to “Be the Right Choice”. This statement applies to all facets of our quick service restaurant business, including our ingredient selection (naturally raised, hormone + antibiotic free beef, “non-pumped” chicken breasts, fresh Grade A potatoes, hand-made onion rings and premium ice cream for our shakes etc…), supplier selection (supporting local Canadian farmers with smaller operations instead defaulting to factory farming methods which are common in the fast food industry), food preparation (flame grilled burgers, trans fat free sunflower oil for cooking our fries and rings), customer experience and corporate responsibility. It is in keeping with our brand that South St. Burger Co. is extremely community and environmentally focused, and in developing our stores and products, finding sustainable and energy efficient solutions is part of our mandate. To date, we have made great headway in the areas of sustainability.  When we build our new stores, we implement a heat exchange hood systems that cleans and recycles the heat generated from the grill to heat our restaurants, sink and light sensors in our bathrooms save electricity and water, LED light fixtures inside and outside our stores, etc… all with the common practice that as we are introduced to “greener” technologies, we will include them in the design of our upcoming stores.

Recently however, we decided to go back and renovate two of our existing locations. Both our Barrie and Markham stores are unique to the chain, as they are “stand alone” buildings. This structure provides us with more flexibility to implement and benefit from sustainable renewable energy technologies. In our Barrie store, we just installed solar panels to help us heat our water. In February we will be installing an electrical solar panel at our Markham location to help offset our energy consumption. These improvements to our stores represent our commitment to exploring alternative ways to reduce our carbon footprint. Operating as “green” as possible is part of being the right choice, and we hope to “raise the bar” in an industry that is often slower to adopt sustainable technology.

SOUTH ST. BURGER Co. BRINGS PREMIUM BURGERS TO MARKHAM DINERS

MARKHAM (ON) – December 3, 2009…. Markham residents can now take a bite out of a tasty, fresh South St. Burger!  South St. Burger Co., a premium burger restaurant owned and operated by New York Fries, opened its 11th location today; its first in Markham located at 7355 Woodbine Ave, just north of Denison. 

“This Markham opening is particularly exciting because it marks our first stand alone location and our largest restaurant yet,” comments Jay Gould, president of South St. Burger Co. and New York Fries. “We are excited to bring our premium burger and range of toppings to the Markham community, and appreciate all the emails we received asking when the restaurant would be opening our doors!”

All items on South St. Burger Co.’s menu are designed to be “best in class.” The menu features: fresh burger patties made from hormone and antibiotic-free, naturally raised beef; small size burgers (same burgers, half the size); grilled chicken breasts; and veggie burgers.  Sides include fresh-cut New York Fries and poutine, onion rings and real, hand-scooped ice cream milkshakes.  The onion rings, like the fries, are fresh-cut and cooked in non-hydrogenated sunflower oil.

At South St. Burger Co., customers can top off their burger with more than 25 traditional and exotic condiment choices, including Dijon horseradish, wasabi mayo, mango chutney, guacamole and others at no extra charge.  A selection of four real cheeses, including cheddar, Swiss, goat and Monterey Jack with jalapeno, are also on the menu.

The quick service restaurant designed by Jump Branding and Design, occupies 2,600 square feet and feels like a contemporary, New York-style loft. 

The Markham location will also be participating in South St. Burger Co.’s annual toy drive.  From now until December 24, customers who bring in a new and unwrapped toy to any South St. Burger Co. location, including Markham, will receive a free burger to reward them for their support. All toys will be donated to the CHUM/CP24 Children’s Wish campaign.

South St. Burger Co. is open from 11:00 am - 10:00 pm, Monday – Saturday and 11:00 am – 9:00 pm on Sunday, with free on-site parking.  The company’s other locations include Barrie, North York, Mississauga, Newmarket, Etobicoke, Aurora, Burlington, Calgary and two in Toronto.  South St. Burger Co. will open in Ajax in February 2010, and continues to seek appropriate real estate for continued development in the GTA and Calgary markets. The stores are a mix of corporately owned and franchised locations.