South St. Burger Co.

SOUTH ST. BURGER CO. COOKS UP SOME FUNDS FOR THE HERBIE FUND

On June 6, 2008, South St. Burger Co. was grilling up some burgers at the Sick Kids Herbie Day in front of The Hospital for Sick Children. As a sponsor of Herbie Day, South St. Burger Co. donated the BBQ lunch and was offering fresh 1/3 lb patties made with 100% Canadian beef and veggie burgers. In addition to the burgers themselves, South St. Burger Co. took the BBQ gourmet with the availability of their familiar signature toppings like mango chutney, peach salsa and Dijon horseradish that take burgers to the next level. All sales from the BBQ lunch were contributed directly to the Herbie Fund. During the course of the BBQ, South St. Burger Co. was in high demand, selling more than 1,250 burgers. Overall, Herbie Day raised $181,374 for the Herbie Fund.

The Herbie Fund (www.herbiefund.com) was established by Paul Godfrey (former chair of Metropolitan Toronto) and his wife Gina, in response to the needs of Herbie Quinones and children like him who needed help to cover the costs of special treatments at The Hospital for Sick Children. They believed that every child should have access to medical care, no matter where they lived or how much money they had. Herbie Day, a fundraising event for the Herbie Fund was started in 2006 with the support of Gord Martineau and Citytv.

South St. Burger Co. is proud to have participated in the success of the third annual Herbie Day. For those who weren’t able to make it to the Herbie Day BBQ, information on local South St. Burger Co. restaurants can also be found at www.southstburger.com.

CONTACT:
Erica Faltous
Hill & Knowlton Toronto
(416) 413-4695
erica.faltous@hillandknowlton.ca

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THERE’S A NEW BURGER IN TOWN:
SOUTH ST. BURGER CO. BRINGS
‘PREMIUM’ FAST FOOD TO AURORA

TORONTO – April 17, 2008….South St. Burger CO., a division of New York Fries, opened the doors of its fifth location yesterday at Wellington and 404 in Aurora.

South St. Burger CO. is a high-end quick service restaurant in a contemporary, New York style loft-like environment that occupies 2000 sq. ft., and seats 45 people.

The menu features fresh, 1/3 lb patties, made with 100% Canadian beef, grilled chicken breasts and veggie burgers. Sides include hand-cut New York Fries and poutine, handmade onion rings and real, hand-scooped premium ice cream milkshakes. The onion rings, like the fries, are hand-cut and cooked in non-hydrogenated sunflower oil.

“So far, the customer response to our menu in other markets has been outstanding and we look forward to a long relationship with the Aurora community” comments Jay Gould, President of New York Fries and South St. Burger CO, “People who come to South St. Burger CO are increasingly more aware of the food they purchase and are demanding better quality, without compromising taste. We don’t want to be just another burger joint; every item on the South St. Burger CO. menu was designed to be a ‘Best in Category’ item.”

Interesting and exotic condiments make for unique burger ‘n fries experience. Customers have both traditional and exotic choices; from dill pickles to Dijon horseradish, wasabi mayo, mango chutney, guacamole and others at no extra charge. A selection of cheeses, including cheddar, Swiss, Monterey Jack with jalapeno, and goat cheese, are also on the menu.

South St. Burger CO. is open 11:00 am - 10:00 pm, seven days a week, with free on-site parking. The company’s other locations include North York, at Steeles and Dufferin, in Mississauga at Argentia Road and Winston Churchill in Toronto at Eglinton and Laird and the recently opened location on Yonge St. in Newmarket.

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