SOUTH ST. BURGER CO. SECURES FIRST ALBERTA LOCATION IN CALGARY’S CROSSIRON MILLS

FIRST FRANCHISE LOCATION AWARDED TO LONG STANDING

NEW YORK FRIES FRANCHISEE

TORONTO – July 27, 2009…. Celebrating a major milestone in the history of the company, South St. Burger Co. will open its first franchised location in Calgary’s CrossIron Mills this August. The CrossIron Mills location will be the burger chain’s 10^th restaurant, yet it marks the first store outside of Ontario and its first mall location.

“This is an exciting time for South St. Burger Co. as we grow our concept beyond Ontario,” comments Jay Gould, president of South St. Burger Co. and New York Fries. “We are celebrating many firsts with the opening of the CrossIron Mills location – including our first franchised and first mall location – but we truly believe that the brand is poised well to expand into new markets like Alberta with a franchising strategy, now that we have perfected our concept.”

The first South St. Burger Co. franchise in Calgary will be owned by Nick and Brian deHaan, who have successfully owned and operated New York Fries stores in Alberta for almost 24 years under the corporation Junior Foods Services Limited.

“Calgary is a perfect market for this restaurant,” confirms Nick deHaan, franchisee. “Calgarians are burger connoisseurs and really appreciate premium quality food. We’ve had some great success from our ongoing relationship with New York Fries and look forward to the next phase of growth by signing on as South St. Burger Co.’s first franchisee.”

All items on South St. Burger Co.’s menu are designed to be “best in class.” The menu features: 1/3 lb burgers made with fresh patties and 100% pure, hormone and antibiotic-free, naturally raised beef; small size burgers (same burgers, half the size); grilled chicken breasts; and veggie burgers. Sides include fresh-cut New York Fries and poutine, onion rings and real, hand-scooped ice cream milkshakes. The onion rings, like the fries, are fresh-cut and cooked in non-hydrogenated sunflower oil.

At South St. Burger Co., customers can top off their burger with more than 25 traditional and exotic condiment choices, including Dijon horseradish, wasabi mayo, mango chutney, guacamole and others at no extra charge. A selection of real cheese, including cheddar, Swiss, goat and Monterey Jack with jalapeno, are also on the menu.

The quick service restaurant will occupy 2,175 square feet and will be situated beside the Bass Pro Mills store. The contemporary, New York-style loft design is being created by Jump Branding and Design and will seat 75 people.

South St. Burger Co. is open from 10:00 am - 9:00 pm, Monday – Saturday and 11:00 am – 7:00 pm on Sunday, with free on-site parking. The company’s other locations are corporately owned and include North York, Mississauga, Toronto (2), Newmarket, Etobicoke, Aurora, Barrie and Burlington. In addition to Calgary, South St. Burger Co. will open two more locations in the fall of 2009 in Ajax and Markham.